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26th January 2016


Unethical employers aren’t attractive, the rise of Generation S

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Prime job candidates are refusing to work for unethical employers, according to a survey.

Dubbed ‘Generation Sustainability’ (or ‘Generation S’) jobseekers, many are choosing to be more selective, as the spotlight continues to shine on sustainability and environmental issues since the Paris climate talks.

Bosses who use slave labour, employ unsafe working conditions and show poor environmental performance will lose more than half of ‘Generation S’ candidates, who admit they would refuse to work for such employers.

Tim Balcon, CEO of IEMA, the firm responsible for the annual Practitioner Survey, said: “We are now looking at a new generation of savvy career movers.

“’Generation S’ candidates are refusing to work for unethical employers. These career movers are typically extremely well qualified and employers who don’t have a sound reputation for good environment and sustainability performance are missing out on the pick of the crop, whether they are new graduates or career movers. Instead ‘Generation S’ are looking for employers that offer opportunities to advance their career in a role that can make a positive difference to the planet, the economy and society.”

‘Generation S’ workers are typically in their mid-thirties, and have an above average in their qualifications, with 45 per cent having a Masters degree or doctorate.

They are searching for more than just a career and earning money; the leading motivator for those seeking a new career in environment and sustainability was that they wanted to add more value than other jobs offer.

They have developed their interest in sustainability due to environmental issues, with more climate change related events and increasing concern about high levels of pollution.

Not surprisingly, 90 per cent of IEMA members who have moved into the profession report high levels of satisfaction with their choice of new career.

Environment and Sustainability roles are becoming the career change of choice, with 42 per cent of professionals who now work in these roles considering themselves “career changers” according to IEMA’s report.

Mr Balcon added: “Environment and sustainability roles are rewarding careers – with high job satisfaction levels. With the economy becoming increasingly dependent on environment and sustainability skills, it’s great to see that many who boast these skills are enjoying their roles to such a high level.

“The new skills and people that are entering the profession have a vital role to play in enhancing and supporting business action in this area.”