15th Nov 2016
Both Acre’s 2016 CR Salary survey and CAF’s FTSE 100 Corporate Giving 2016 research report identified strategic insights into the CR function. We thought it would be interesting to discuss these with CR leaders from across different business sectors, and to understand what challenges and opportunities lay ahead for the role.
And so our breakfast roundtable explored the changes in the way business is valuing its CR teams. This paper features perspectives from two leading practitioners and a summary of three characteristics of CR professionals that emerged from the wider discussion – that they need to be purpose-led, collaborative and persuasive in order to maximise the value they add both to business and society.
On a mobile device? Prefer to download a copy? You can do so here.