By Gem Childe on 6th Sep 2017
Savvy Starbucks customers can take advantage of a new food waste scheme under which all products nearing their expiry date will be sold at half price during the last hour of trading.
The discount will be offered at more than 350 UK Starbucks stores and the proceeds will be donated to the Action Against Hunger.
The humanitarian organisation received £1,500 during an 11-week trial in 16 Starbucks Manchester stores earlier this year.
Simon Redfern, Starbucks Europe head of communications, said: “Tackling a challenge like food waste is not an easy one, but we’re proud to have developed a programme which will deliver for the long term. Off the back of the success of our Manchester trial, we’re pleased to roll out this programme to the rest of our company owned British stores, and will be working with our franchise partners to see where else this programme could work as well.
“Action Against Hunger is a respected international charity, and we’re looking forward to working with them on this initiative to support projects alleviating the impact of food poverty.”
Action Against Hunger has praised the scheme which claims 16 million children in the world suffer from severe acute malnutrition.
Matt White, director of fundraising and communications at Action Against Hunger, said: “By working together with Starbucks and their customers we aim to reduce food waste whilst raising money to save children’s lives where food security is threatened most – from Yemen and Iraq, to the countries currently at risk of famine, including South Sudan, Somalia and Nigeria."