By Gem Childe on 19th Jul 2017
The commitment takes to 80 the number of international brands that have signed up to the Greenpeace Detox campaign since it began in 2011. Detox-committed companies now represent 15 per cent of worldwide textile production.
“The Detox standard is the new industry baseline - in only six years, forerunners of the textile sector went from total denial and opacity of their supply chain to transparency and the banning of all hazardous chemicals. Tesco’s commitment shows the rest of the industry that using hazardous chemicals is not an option anymore,” said Kirsten Brodde, project lead of Detox campaign with Greenpeace Germany.
Tesco's announcement coincides with the release of Greenpeace’s report “How seriously are retailers taking responsible fashion?” which assesses the extent to which companies are challenging their business model of cheap throwaway fashion by “slowing and closing the loop”.
It says that while four out of five companies have taken initial steps to implement take-back programmes for used clothes, started integrating the use of organic cotton or are piloting fully recyclable products; other strategies included in their commitments are still missing exact objectives. Only one of the assessed companies named, Tchibo, has developed a comprehensive product life cycle strategy from design till take-back, thereby laying the foundation for consumers to buy better, long-lasting products less often.
“We need companies to foster a radical change in the way fashion is produced, marketed and consumed in the future, with warranties, repair services or sharing economy concepts, like leasing or lending. We believe Detox-committed brands could lead this change in the industry,” added Brodde.