By Gemma Childe on 27th Mar 2013
H&M is heading towards total transparency with its supplier list available for public view, making it the first fashion retailer to do so.
Information about the supplier includes the name and location of the factories in countries across Europe, South Asia and the Far East, according to the firm’s sustainability report.
The fashion retailer hopes to make the fashion industry a more sustainable business, as well as highlighting to customers that everything designed and manufactured by the chain is carried out responsibly.
The Conscious Actions Sustainability Report also included the retailer being named the number one user of organic cotton in the world for the second year in a row. More than 11.4 per cent of the cotton came from more sustainable sources, with 7.8 per cent certified organic cotton and 3.6 per cent as part of its Better Cotton initiative.
The chain also launched a global system to collection old clothes, to help reduce the amount of fashion that gets sent to landfill and recycle them.
Helena Helmersson, Head of Sustainability at H&M said: “Being one of the biggest fashion companies puts high demand on our sustainability work and we take this responsibility seriously.
“There are a number of things that stand out such as being the biggest user of organic cotton in the world, being the first fashion retailer to launch a garment collecting initiative globally and promoting transparency by disclosing our supplier factory list.”
Karl-Johan Persson, CEO at H&M, added: “We are proud of the achievements we have made during the year. We are transparent about the progress we make and the report is an important part of that.
“Our customers should feel confident that everything they buy from H&M is designed, manufactured and handled with responsibility for people and the environment.”