By Gemma Childe on 25th Jun 2012
Kimberly-Clark, famous for its Kleenex and Huggies brands, is to reduce its usage of wood fibre that comes from natural forests by half by 2025.
The paper products manufacturer revealed in its sustainability goal that it aims to get wood fibre from alternate sources - enough to make more than 3.5 billion rolls of toilet paper.
Its commitment means it will help reduce the impact of fibre the company uses as well as protect it from volatile price fluctuations in the world fibre market.
It reportedly used nearly 750,000 metric tons of primary wood fibre sources from natural forests.
It released its 2011 corporate sustainability report, in May, which said the company sourced 99.9 per cent of its fibre for certified suppliers last year and it stopped purchasing from its one remaining non-certified supplier at the beginning of this year.
The company recently reported it has made significant progress on some of its 2015 sustainability goals, including its commitment to achieve zero-waste-to-landfill status.
The firm is currently exploring using plants that make sustainable use of land and resources without negatively impacting natural forests.
In the UK, Kimberly-Clark launched Andrex Eco bath tissue, a product containing 10 per cent bamboo and 90 per cent recycled fibre.