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17th November 2017


New waste strategy is born at JoJo Maman Bébé

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JoJo Maman Bébé has teamed up with Blue Castle Group to improve its recycling strategies as it attempts to achieve a goal of sending zero waste to landfill.

The baby and maternity retailer approached the environmental and energy consultant for advice on helping the company to become more efficient and cost-effective in its waste disposal.

David Brighton, Blue Castle’s commercial director, visited the JoJo Maman Bébé warehouse in Newport, South Wales, to carry out a site audit and recommend waste recycling initiatives.

New waste handling equipment has been installed at the warehouse allowing waste streams to be turned into a resource. All of JoJo Maman Bébé’s 85-plus stores in the UK have also been provided with recycling containers.

Marie Harley, Blue Castle Group CEO, said: “Our team is very customer-focused and understands the need to continually provide expert advice and a friendly, helpful service. This approach is very well received as it helps our customers to understand the benefits of adopting a proactive approach to how they recycle waste. The overall effect is happy customers, a sustainable planet, as well as cost savings and business efficiencies.”

JoJo Maman Bébé, which was founded by Laura Tenison in 1993, employs more than 850 people in the UK and 2,000 indirectly around the world.

As well as its headquarters and warehouse in Newport, it has a buying, design and marketing office in Battersea, London.

The company, which is already a Certified B Corporation for its social and environmental performance, recently opened a new store in West Bridgford, Nottinghamshire.

As part of corporate social responsibility programme, JoJo Maman Bébé supports the Nema Foundation, an independent charity operating in Northern Mozambique to help relieve child poverty and protect the environment. Nema works in 16 communities with a combined population of 24,000.