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24th March 2017


Johnson & Johnson puts care into recycling

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Bathroom product recycling hadn’t initially occurred to 34 per cent of regular recyclers, according to the brand, despite 56 per cent of Americans recycling their kitchen items.

In 2014 the firm introduced the Care to Recycle campaign which offers various tips and information to help consumers become better recyclers. It also teamed up with CVS.com to offer free recycling bins as a way of encouragement.

In 2016, J&J expanded its campaign by sharing creative DIY craft projects and shortcuts for making bathroom recycling easier, and helping parents educate their children around recycling personal care products. This followed survey results that showed 60 per cent of parents believed they would be more likely to discuss recycling with their children if it became an activity they could do together.

A study carried out with one of the Care to Recycle program partners in 2014 demonstrated that nearly half of respondents, who completed some of the Care to Recycle program, reported increasing their recycling efforts in the bathroom. More than half reported increasing recycling efforts overall.

Garnier and Unilever are two more brands encouraging more Americans to recycle in the bathroom. Garnier, in partnership with DoSomething.org, recently launched the Rinse, Recycle, Repeat campaign and college campus competition to educate young consumers about the importance of recycling beauty product empties.

Last summer, Unilever repeated its Rinse.Recycle.Reimagine campaign that invites consumers to #RethinkRecycling with the aid of playful imagery of the brand’s bathroom products bearing signs reading “end bottle bias” and reminding consumers that they are recyclable too.