Comic Relief 2015 took place on Friday March 13. People across the UK took part in a series of fundraising activities, helping the charity to raise £78m, their highest total yet.
Many businesses like to get involved with Comic Relief, yet few businesses seem to realise that charity fundraising doesn’t have to start and end with Red Nose Day. Charity fundraising events are great for staff morale, and as they can double as team-building exercises, they may serve to enhance your business’s overall efficiency.
But beyond that, few things are more effective at communicating your business’s corporate social responsibility (CSR) than a successful, well-publicised charity fundraising initiative. As more and more clients and consumers look towards CSR to guide them in their choices, it is vital that you take steps to deliver on your agenda. A good charity fundraising event will demonstrate that your business is dedicated to supporting local, national, and international causes.
There are many great charity fundraising ideas that can be easily incorporated into your business calendar. For example, most offices have strict dress codes. Your business could relax these dress codes once a month in exchange for a charitable donation.
Throughout the year you could also organise fancy dress days, taking pictures of the best costumes and uploading them to your business’s blog or Facebook page. This would effectively communicate both your business’s fun company culture and your commitment to delivering on your CSR agenda.
Many charities organise challenge events specifically for businesses, such as runs, hikes, sky-dives, and even elaborate international expeditions. The charity will usually take care of all the insurance and organisation on your behalf, so all you and your staff have to do is secure sponsorship. Contact your charity of choice to find out what sort of challenge events they offer.
On a smaller scale, consider organising cake sales, BBQs, summer fetes, raffles, coffee mornings, sponsored silences, or office sweepstakes.
You don’t have to make every day Red Nose Day, but a greater commitment to charity fundraising throughout the year can benefit everyone – your business, your employees, your charity of choice, and your local community.