It aims to raise more than £2m to add ten more Bio-Bridges around the world by 2020, while at the same time engaging customers on how they can help protect threatened wildlife and animals.
The Bio-Bridges programme was introduced to protect and regenerate threatened habitat from exploitation, unsustainable harvesting and potential poaching. The newly launched World Bio-Bridges Mission fund will protect existing wildlife corridors.
The Bio-Bridges programme, which originally launched in May last year, forms part of The Body Shop’s Enrich Not Exploit commitment to build 75m square metres of Bio-Bridges by 2020.
Christopher Davis, international director of corporate responsibility, said: “Our new approach to corporate philanthropy embraces the philosophy that we leverage The Body Shop’s core skills, knowledge and experience.
“These drivers will multiply our impact and help address the loss of habitat and biodiversity. Through protecting and regenerating land, working with local communities and seeking partnerships with civil and state organisation around the world, the World Bio-Bridges Mission can make a substantial difference to some of the planet’s richest and most diverse areas.”
One of the key educational aims is to link the bridges to the surrounding communities to enrich local biodiversity through sustainable sourcing practices and carbon balancing.
The Bio-Bridges project also enables the company to identify new natural ingredients from biodiversity hotspots. The Body Shop officially opened its £1m innovation hub in East Croydon last year, which has created a pipeline to deliver pioneering cosmetics produced from these hotspots.